Alex Hurricane Higgins is 60 today. Hurricane is a moniker he's had to live with for well over half his life, both on and off the snooker table. Is he happy with it? He used it in the title of his 'autobiography'. It's his brand and he owns it. The name has stuck, years after he stopped playing snooker professionally, or well. At Ideal, a lot of naming comes our way. Rename our business. Name our new service. Name my blogspot or book. Here's one we came up with earlier. What do you think? I usually think that very few people know anything about naming their organisations, products and services. Many assume that it's simply a question of pulling a word out of thin air, like a magician with a rabbit. You'd be surprised how much carelessness goes into choosing such a crucial element of the branding mix as a name. Professionally, you have to live with it. Personally, you have to live up to it. Even when you're 60. Ask Alex.
Mark Griffiths www.idealconsulting.co.uk
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I noticed this birthday today and anticipated Alex would appear in today's blog Mark. Whatever you think of Hurricane he is one of life's true nonconformists. And while one wouldn't want his life (no teeth, no friends, throat cancer, a liver made of pate) we can all learn something from him. Be yourself.
ReplyDeleteI do like Hurricane Higgins. He went to the same school as Rab C Nesbitt, Mark E Smith and George Best. You can like what you see of the guy, but you wonder what's real and what isn't. And, in the case of Alex, you wonder how it's possible to spend the whole of your professional and personal life living up to one word.
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