I've got time for Dieter Meier

Three reasons why.
1. Yello. Well-heeled pop music conceived by Groucho Marx and Kraftwerk on a Sicilian holiday.
2. He works with ReWATCH, a Swiss company that recycles aluminium cans into watches.
3. In 1972, he installed a commemorative plaque at Kassel railway station with the message: ‘On March 23rd 1994, from 3 to 4pm, Dieter Meier will stand on this plaque.’ 22 years later he did just that. He did what he said he was going to do. He delivered his promise.
And that’s why I think I like him most of all. It’s exactly the sort of thing my long lost friend Graham Sutherland would have done, with a bottle of cider sticking out of each coat pocket.
Today is Dieter Meier’s 64th birthday. Celebrate his beautiful timing and well-delivered brand promise by playing 3rd of June from the album Flag.

Mark Griffiths www.idealconsulting.co.uk